Retention

Gamer retention is an essential metric for game publishers because it reflects players’ engagement within the game, their interest, and their level of loyalty. A higher retention rate generally means that users are more engaged, which leads to a lower churn rate and more monetization opportunities.  Mobile games spend $15 billion a year on player […]

Before we address the question in the headline, let’s review what happened last year when it comes to the growing play-to-earn gaming trend. The play-to-earn (p2e) monetization model exploded onto the gaming scene in early 2021. Many in the industry see p2e as the future of gaming with games on the blockchain rewarding gameplay in […]